Bright things are in store in the motoring industry in gigantic China. Brilliance Auto Car Manufacturer, one of the largest automobile companies in the country, makes sure to create an impact and produce only the finest rides that every motorist in China will surely treasure.
We’re putting the spotlight today in this momentous company, to showcase its many achievements and importance in manufacturing and introducing only the best rides in China. We hope that by revealing some key information on this group, that more drivers will know and appreciate the way that the Brilliance Auto Car Manufacturer group works and delivers only quality rides.
A Brilliant History
Brilliance Auto is state-owned. With its headquarters located in Shenyang, this car company has continued to both produce and tie-up with big names to provide excellent and exciting vehicles for the Chinese motoring community.
Initially offering minibuses to the public, the group, which was launched as early as 1991, the group continued to expand and grow into the giant it is today. And with brilliant and outstanding marketing and corporate strategies, the Brilliance Auto Car Manufacture group holds several stakes in different and important motoring firms in the country.
Known primarily with its partnership with popular car brand, BMW (dubbed as BMW Brilliance, with Brilliance Auto at a current 25% stake of the partnership), Brilliance Auto makes sure that only the best and most crucial deals are in place with its mergers.
Important Partnerships and Milestones
Similar to the BMW merger (which begun last 2003) mentioned above, the Brilliance Auto Car Manufacture group has also tied up with luxury labels. With Beijing Benz Mercedes Benzes and FAW Group Audis collaborating with Brilliance, top-of-the-line luxury-class vehicles are assured in China.
Additionally, Brilliance also holds 60.9% ownership of growing the Shenyang Brilliance JinBei Automobile Co., Ltd. This merger results in the design and production of efficient Jinbei minibuses in the country.
In terms of production, the Brilliance Auto Car Manufacturer group definitely brought in the goods. Just last 2012, the group has managed to produce and manufacture approximately 650,000 different vehicles (with a massive 70% of the said manufactured vehicles to be consumer sedan types). This resulted to a hallmark ranking of the 8th largest producer of automobiles by a firm in China for that year alone!
As expected, it does come as no surprise for the Brilliance Auto Car Manufacturer group to constantly be in the news as one of the largest producers of cars in China. Also, and in line with the automobile industry, the Brilliance Auto Car Manufacturer has also delved into the engine and car components industries.
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As such, creating a network of engineering and automobile prowess can very well result into better and more efficient vehicles for the motoring public in China to enjoy.
Some Highlight Vehicles that the Brilliance Auto Car Manufacturer Group Delivered
We would now like to showcase some vehicles produced by the Brilliance Auto Car Manufacturer group, to prove that it indeed is an excellent automobile company.
A Brilliant Future Ahead
One can only expect the best out of the outstanding Brilliance Auto Car Manufacturer group. With both providing the Chinese motoring public with impressive vehicles of all shapes and forms, to the strategic and excellent tie-ups and mergers the company continues to pursue, only the very best in the automobile industry can be taken from this group. China should truly be proud of this car manufacturing company!
Full List of Brilliance Auto Car Models
A sports sedan type, this vehicle introduces some much-needed thrill that every motorist will surely appreciate. With a choice of either 110 HP or 147 HP (with an exciting 1.5 turbo boost), this ride brings the pedal to the metal!
Executive car lovers are in for a treat with the Brilliance H530. Sporting the impressive motoring facets known among Brilliance models, and with a touch of elegance and executive styling to behold, this is definitely a car that commands both respect and performance to the maximum level.
As a collaborative effort between the Brilliance Auto Car Manufacturer group, Mitsubishi Motors, and BMW, the Brilliance BC3 is a subcompact coupe that oozes with style and performance. With a market as well in Egypt, this Chinese car has the right set of tools that appeals to a wide range of motorists.
The Brilliance Auto Car Manufacturer group also has its own impressive subcompact crossover ride under its helm. The Brilliance V3, which comes with a sleek exterior and a comfy interior, is actually one of the best-selling cars that the company is truly proud of.
A subcompact wonder, this sedan can be considered as the prototype of future Brilliance models. Comprised of basic yet reliable motoring features, this car blends in a touch of road efficiency without losing out on aesthetic satisfaction.
An all-terrain SUV wonder, the Brilliance V7 comes with BMW equipment that will definitely bring in much joy for drivers in China. The Brilliance V7 comes in either 5-seater or 7-seater variations, with an impressive 204 HP provided by its whopping BMW N18 engine (Prince Version). Infotainment and driver assistance features, of course, are BMW certified!
The Brilliance Auto Car Manufacturer group has also tied up with the Huasong car manufacturing group. As such, a model under the merger is the impressive MPV, the Huasong 7. Powered by the BMW N20B20C engine, this is one MPV that can be considered a fine balance of a powerhouse and elegant vehicle.
Another tie-up that the Brilliance Auto Car Manufacturer group manages is Jinbei. Specializing in minibuses, one outstanding example of the said vehicle type would be the Granse. A workhorse ride, the Granse can be outfitted to deliver the goods of any sort of industry it is placed in (such as ambulances, public service vehicles, and even police assistance vehicles).
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